London-based Designer and Creative Director.
I joined Sony in 2008 as a designer and have grown within the company to my current position of European Art Director. I am accountable for a team of designers, with responsibilities covering every aspect of the brand’s communications. I work both globally and locally in a range of disciplines ranging from advertising campaigns and corporate level branding right through to packaging design, marketing communications and retail activation.
I graduated from The University of Reading with a degree in Typography & Graphic Communication. My time there gave me a great appreciation for the importance of typography in design and set me up for my work in branding and communications. The course introduced me to the history of design and ignited a passion for detailed design, print production, brand communication and letterpress printing – I can often be found ‘slow printing’ and covered in ink in my spare time.