BRAVIA: Window into Daytime
Creative Direction for the 2020 BRAVIA OLED campaign ‘Window into Daytime’ in collaboration with DDB Berlin. A dark and enchanting forest is gradually illuminated allowing viewers to experience a night time scene interspersed with a ‘window into the daytime’ beaming with bright luminescence Showcasing the mesmerising contrast between the shadows of the cold evening sky and the bright radiance of the day, the ad communicates the new viewing experience made possible by Sony’s BRAVIA OLED AF8 televisions